COPY BANK | emilylongfield

RESUMÉ

EXPERIENCE

2016– PRESENT | INDEPENDENT CREATIVE NEW YORK CITY

Project-based creative and consulting for brands, creative agencies, startups and futurists.

CLIENTS | PROJECTS

2014–2015 | ART DIRECTOR+CREATIVE WIEDEN+KENNEDY, NYC

CLIENTS | PROJECTS: The Sprite Corner, Equinox Gold Rush

2011–2014 | ART DIRECTOR+CREATIVE VICE MEDIA, BERLIN

CLIENTS | PROJECTS: Adidas, Ray-Ban, Ralph Lauren, Ketel One, X-Box

EDUCATION

2011–2012 | HYPER ISLAND STOCKHOLM

Interactive Art Director program.

2002–2006 | UNIVERSITY OF MONTANA MISSOULA

Bachelor of Science–Business Marketing.

Bachelor of Arts– Media Arts and Entertainment.

UM Alpine Ski Team.

WORK

2015–NOW: FREELANCE CREATIVE NYC

CLIENTS+PROJECTS:

Highsnobiety: 47 Brand

Yard NYC: Gap, Athleta, New Biz

Translation: HBO, Brooklyn Nets, Susan G. Komen
Superfly: Google, Comedy Central, Freeform, R29

Full Picture: Special Projects for Desiree Gruber
Noble People: Oscar, ZenDesk

Pereira O'Dell: Timberland

Mother: Target

2015–NOW: FREELANCE CREATIVE NYC

CLIENTS+PROJECTS:

Highsnobiety: 47 Brand

Yard NYC: Gap, Athleta, New Biz

Translation: HBO, Brooklyn Nets, Susan G. Komen

2014–2015: ART DIRECTOR+CREATIVE WIEDEN+KENNEDY, NYC

CLIENTS+PROJECTS: Sprite, Equinox

2011–2014: ART DIRECTOR+CREATIVE VICE MEDIA, BERLIN

CLIENTS+PROJECTS: Adidas, Ray-Ban, Ralph Lauren, Ketel One, X-Box

Penultimate

SCHOOL

2011–2012: HYPER ISLAND STOCKHOLM

Interactive Art Director program.

2002–2006: UNIVERSITY OF MONTANA MISSOULA

Bachelor of Science–Business Marketing.

Bachelor of Arts– Media Arts and Entertainment.

UM Alpine Ski Team.

Hi, thanks for being here! This site is a collection of brand projects across advertising, publishing and media. I swing between art, copy, and insights to express what might be the next big thing.

Hi, thanks for being here! This site is a collection of brand projects, new and old.

I work as a multifunctional creative across strategy, copy, and art direction in the worlds of advertising, publishing and media. I aim to make stuff that real people enjoy.

Hi, thanks for being here! This site is a collection of brand projects, new and old.

I work as a multifunctional creative across strategy, copy, and art direction in the worlds of advertising, publishing and media. I aim to make stuff that real people enjoy.

Hi, you're here! Here's a few projects I've worked on in the worlds of of advertising, publishing, and media. I write ideas and design ways to connect good people, good things, and good stories.

Hi, thanks for being here! This site is a collection of brand projects across

advertising, publishing and media. I swing between art and copy

to express whatever things might be the next big thing.

Hi, you're here! This site is a collection of projects I've worked on across advertising, publishing, entertainment and live experience design. From concept to execution, I swing between art+copy, connecting dots from research and insights to big ideas and campaign blow-outs.

I operate independently as an art+copy swinger, or zip-liner. from research and insights to big ideas and campaign blow-outs, from concept to execution

I ope

I operate

art+copy as an art+copy swinger, threading connecting dots between research, insights, big

As a true art+copy swinger, I operate independently to

I operate as an art+copy swinger, connecting dots from

and developing insight, concept to execution. a true art+copy swinger and dot connector from research and insights to big ideas and campaign blow-outs.

a mixed media creative in this mixed media world. available for project-based opportunities and independent Freelance Creative

Currently available for project-based and special projects.

Mixed media creative in a mixed media world:

Freelance Creative (concept, development, execution) for various brands, products, and companies across various industries from creative agencies, in-house brand projects, entertainment media, start-ups, rock bands, digital publishing,
It’s all about bringing good products and good people together.

This is where place where place You're here! The place where This site is a collection of a few projects I've worked on in the overlapping worlds of advertising, publishing, and multi-media entertainment. I like to write up ideas where the good people, good things, and good stories gather.

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Hi, thanks for being here! I work as a multifunctional creative across strategy, copy, and art direction in the worlds of advertising, publishing and media. I work to make brand work that real people like.

Screen Shot 2018-12-06 at 10.03.15 AM.pn

Screen Shot 2018-12-06 at 3.39.53 AM.png

WORK

2015–NOW: FREELANCE CREATIVE

NEW YORK CITY

CLIENTS+PROJECTS:

Highsnobiety: 47 Brand

Yard NYC: Gap, Athleta, New Biz

Translation: HBO, Brooklyn Nets, Susan G. Komen
Superfly: Google, Comedy Central, Freeform, R29

Full Picture: Special Projects for Desiree Gruber
Noble People: Oscar, ZenDesk

Pereira O'Dell: Timberland

Mother: Target

2014–2015: ART DIRECTOR+CREATIVE WIEDEN+KENNEDY, NEW YORK CITY

CLIENTS+PROJECTS: Sprite, Equinox

2011–2014: ART DIRECTOR+CREATIVE VICE MEDIA, BERLIN

CLIENTS+PROJECTS: Adidas, Ray-Ban, Ralph Lauren, Ketel One, X-Box

SCHOOL

2011–2012: HYPER ISLAND STOCKHOLM

Interactive Art Director program.

BROWN TROUT WORKSHOP

My Dad’s been making really cool fish and duck art for over 30 years.

We photographed every piece and made him an online showroom.

LEVI'S x PENDLETON

I initiated a special edition collaboration between two brands I love.

TALL WHITE WALL

TallWhiteWall.com is an experiment in visual+thematic transitions or something. Each photo connects to its surroundings. The site is meant to encourage visitors to experience the tall white wall top to bottom without the distraction of links, likes, notes, crap, comments, shares.

ALPÌN DREAM

I made Alpindream.com in the same spirit as Tall White Wall in celebration

and support of the US Alpine Ski Team at the 2014 Winter Olympics.

DEAD ART SHOW

Long inspired by the Mexican holiday, Dia de los Muertos, I encouraged friends and colleagues to create an original piece for a 2-day online sale of muertos-themed artwork. Proceeds went to a children's shelter in Mexico.

TRIMMINGS

Sometimes I start a side project, sometimes I finish one.

B-ROLL STUFF

I enjoy shooting behind-the-scenes material for brand content, look books, and maxing out my hard drives.

COUSTEAU COLLECTIVE

Cousteau Collective was a month-long pop-up agency created by 10 Hyper Island students. We designed our team to be able to pop up anywhere in the world and solve briefs in a flash. We branded our 'lil agency, pitched our services, sold ourselves on Ebay to the Swedish Lottery and drank a thousand beers.

UX DESIGN FOR SVERIGES TELEVISION

With every show at our fingertips, many of us spend more time looking for what we wanna watch vs. actually watching what we wanna watch. We created the 'SVT Playline' for Sweden's most popular streaming service. 'Playline' is a new way to organize your favorite shows and maximize viewing time.

SAMSUNG

Samsung asked us to communicate the value of 4G. The faster 4G network allows for real-time interaction, which sparked an idea for how to pass the time faster when time's at its slowest.

TED TALKS X MISS WORLD

On World Peace Day, we had 24 hours to fill a creative commons database with ideas on ways to promote and enable peaceful actions. The TED x Miss World concept combines the world's brightest brains and beauties on a global stage with massive viewership.

BENETTON LIVE WINDOWS

"Windows of the World" is a store display window featuring a live street view of other cities in the Global Benetton store network.

HYPER SWEDEN BLOG

This is the blog I kept during my time in Stockholm when blogs were the thing. Now it's 6 years later so click w/ caution.

I spent 2011-12 in Stockholm for Hyper Island's Interactive Art Director program.

Beyond meatballs and clashing with Swedes, here's the stuff that kept me busy.

TED TALKS X MISS WORLD

On World Peace Day, we had 24 hours to fill a creative commons database with ideas on ways to promote and enable peaceful actions. The TED x Miss World concept combines the world's brightest brains and beauties on a global stage with massive viewership.

Hi, thanks for being here! This site is a collection of projects, new and old.

I work across strategy, copy, art direction and design in the worlds of advertising, publishing and media. I like to help brands do things that people enjoy.

SP1 is a wireless bluetooth speaker by Antec Mobile Products. We designed the brand from scratch, grew a huge social presence with no media money, and carved out a niche for SP1 among 14-21 yr-old Euro millennials in an insanely crowded market.

( role: strategy / creative direction / copy / design in collab w. Anne Cote )

Wieden+Kennedy and Equinox challenged hardcore New York fitness enthusiasts to go after something they couldn't buy– something which could only be earned: the exclusive Equinox Gold Membership. We placed five memberships in extremely difficult-to-reach locations in NYC. Hundreds attempted, five got gold. Even Neil Patrick Harris tried and failed and we didn't even pay him.

I spent three years in Berlin working as a multi-functioning creative and art director at VICE's in-house brand agency. It was a major shit-show-crash-course in all the best

ways while navigating the foreign world of publishing, media, and German clients.

I learned the art of busting out several decks a week and had a lot of fun working

with people like Benji, Tom, Tom, Helch, Sarah, and the following clients:

Superfly is the soul and brains of legendary festivals like Bonnaroo, Outside Lands, and Clusterfest. They rally around good music and good vibes for the making of the good times.

I've worked with Superfly across a variety of projects over the past few years, mainly in the design and development of multi-platform experiences for brands like:

VICE launched the 'All Originals Represent' campaign in Germany to showcase the power of surrounding yourself with a solid crew. We set out to find and celebrate the most original crews in the country, rolling out the fully integrated #represent campaign in three phases: 1. Tease #represent. 2. Launch CTA. 3. Reward winner with huge party + dream project.

After months of crew love, it came down to 3 finalists, AND TEAM WOLF TAKES TOP PRIZE!

Team Wolf is the Berlin-based artist, skater, shenanigan-making crew. Adidas x VICE helped them

realize their dream project, embarking on a wild road trip to track wolves through Eastern Europe.

Google approached Superfly to help reinvent its annual global developers conference, Google I/O. Since developers are arguably the renaissance artists of our time, we wanted to shake up I/O’s 10-year convention to establish a new image for some of the brightest minds in the world. Superfly built the entire concept from the ground up. The result was an immersive, festival-style tech-meets-art experience in Google’s backyard, Shoreline Amphitheater.

My personal role in the project was to help design the program for kids: I/O Youth, a day-long conference established to inspire kids to invent and explore through technology. We themed it out monster-style and watched kids' minds get blown through coding, 3D printing and game design.

Sprite asked W+K to revive 'Obey Your Thirst' and help the brand reconnect to its hip hop roots. The thought was simple: Sprite and culture intersect at the neighborhood bodega... so we built a real bodega in New York City.

The Sprite Corner was a 2-month-long summer hip hop experience packed with live events across

music, art, fashion, film, comedy, food and insane amount of Sprite. We stocked the deli case

with custom swag and decked the shelves with our own Spritey bodega products.

The Corner was also a content factory and unique media experiment. We partnered with VICE,

Comedy Central, BET, Complex and Fader to produce and distribute content for each event.

Role: Concept

X-BOX ONE STUDIO ONE

Our aim was to get Euro millennials excited about the new XBOX One. We figured why not just let'm try the thing. We created Studio One: über hip arcades in four cities leading up to the launch of the product and just in time for Christmaslist time.

( role: concept / creative + art direction )

RAY-BAN 'THE ORDER OF NEVER HIDE'

We enlisted a few VICE friends to bring a cultish digital campaign to life in the form of teaser films and a mega-bash with our favorite frontman Jessie Hughes from Eagles of Death Metal

and Sven Marquardt, the legendary stone-cold bouncer from Berghain. Weird times.

( role: concept / creative + art direction; photos: Jan Kapitän )

ELECTRONIC BEATS

Branding concept for the 2013 Electronic Beats Festival.

( role: concept / art direction; design: Sandy Van Helden )

G-SHOCK

In commemoration of its 30th anniversary, we created a pan-euro campaign for G-Shock

celebrating the spirit of toughness in the design world. We made special edition product with artists and designers from 7 cities across Europe, throwing a party in each city to launch their creations.

( role: concept / creative + art direction )

KETEL ONE

In collaboration with Wallpaper magazine, we launched a campaign to find and support the

world's most interesting and innovative craftspeople. We received thousands of entries, launched

exhibitions for the winners and put Ketel One on the lips of modern crafty folk in Europe.

( role: concept )

STORIES INCORPORATED

I got a story for you. Plus a story platform! Multi-platform stories. 'Content, content, content!' platforms. Trans-platform storytelling. Brands? Publishers! Storytellers. Published storytellers! Editorial integration.

2-way inspiration. Conversation! Curation. Cross-channel publication! Trans-media transformation!

OPEL 'ADAM' CAR

VICE launched 'Adam' to market with a campaign centered around artist interpretations of car features like customizable color! Sporty and muscular! Fancy docking station!

Hi, thanks for being here! This site is a collection of brand projects across advertising, publishing and media. I swing between art, copy, and insights to express what *might* be the next big thing.

Hi, thanks for being here! This site is a collection of brand projects, new and old.

I work as a multifunctional creative across strategy, copy, and art direction in the worlds of advertising, publishing and media. I aim to make stuff that real people enjoy.

Hi, thanks for being here! This site is a collection of brand projects, new and old.

I work as a multifunctional creative across strategy, copy, and art direction in the worlds of advertising, publishing and media. I aim to make stuff that real people enjoy.

Hi, you're here! Here's a few projects I've worked on in the worlds of of advertising, publishing, and media. I write ideas and design ways to connect good people, good things, and good stories.

Hi, thanks for being here! This site is a collection of brand projects across

advertising, publishing and media. I swing between art and copy

to express whatever things might be the next big thing.

Hi, you're here! This site is a collection of projects I've worked on across advertising, publishing, entertainment and live experience design. From concept to execution, I swing between art+copy, connecting dots from research and insights to big ideas and campaign blow-outs.

​

I operate independently as an art+copy swinger, or zip-liner. from research and insights to big ideas and campaign blow-outs, from concept to execution

I ope

I operate

art+copy as an art+copy swinger, threading connecting dots between research, insights, big

As a true art+copy swinger, I operate independently to

​

I operate as an art+copy swinger, connecting dots from

and developing insight, concept to execution. a true art+copy swinger and dot connector from research and insights to big ideas and campaign blow-outs.

a mixed media creative in this mixed media world. available for project-based opportunities and independent Freelance Creative

​

​

Currently available for project-based and special projects.

​

Mixed media creative in a mixed media world:

​

​

This is where place where place You're here! The place where This site is a collection of a few projects I've worked on in the overlapping worlds of advertising, publishing, and multi-media entertainment. I like to write up ideas where the good people, good things, and good stories gather.

Hi, thanks for being here! I work as a multifunctional creative across strategy, copy, and art direction in the worlds of advertising, publishing and media. I work to make brand work that real people like.

BROWN TROUT WORKSHOP

My Dad’s been making really cool fish and duck art for over 30 years.

We photographed every piece and made him an online showroom.

LEVI'S x PENDLETON

I initiated a special edition collaboration between two brands I love.

TALL WHITE WALL

TallWhiteWall.com is an experiment in visual+thematic transitions or something. Each photo connects to its surroundings. The site is meant to encourage visitors to experience the tall white wall top to bottom without the distraction of links, likes, notes, crap, comments, shares.

ALPÌN DREAM

I made Alpindream.com in the same spirit as Tall White Wall in celebration

and support of the US Alpine Ski Team at the 2014 Winter Olympics.

DEAD ART SHOW

Long inspired by the Mexican holiday, Dia de los Muertos, I encouraged friends and colleagues to create an original piece for a 2-day online sale of muertos-themed artwork. Proceeds went to a children's shelter in Mexico.

TRIMMINGS​

Sometimes I start a side project, sometimes I finish one.

B-ROLL STUFF

​

I enjoy shooting behind-the-scenes material for brand content, look books, and maxing out my hard drives.

COUSTEAU COLLECTIVE

UX DESIGN FOR SVERIGES TELEVISION

With every show at our fingertips, many of us spend more time looking for what we wanna watch vs. actually watching what we wanna watch. We created the 'SVT Playline' for Sweden's most popular streaming service. 'Playline' is a new way to organize your favorite shows and maximize viewing time.

SAMSUNG

Samsung asked us to communicate the value of 4G. The faster 4G network allows for real-time interaction, which sparked an idea for how to pass the time faster when time's at its slowest.

TED TALKS X MISS WORLD

On World Peace Day, we had 24 hours to fill a creative commons database with ideas on ways to promote and enable peaceful actions. The TED x Miss World concept combines the world's brightest brains and beauties on a global stage with massive viewership.

BENETTON LIVE WINDOWS

"Windows of the World" is a store display window featuring a live street view of other cities in the Global Benetton store network.

HYPER SWEDEN BLOG​

This is the blog I kept during my time in Stockholm when blogs were the thing. Now it's 6 years later so click w/ caution.

I spent 2011-12 in Stockholm for Hyper Island's Interactive Art Director program.

Beyond meatballs and clashing with Swedes, here's the stuff that kept me busy.

TED TALKS X MISS WORLD

On World Peace Day, we had 24 hours to fill a creative commons database with ideas on ways to promote and enable peaceful actions. The TED x Miss World concept combines the world's brightest brains and beauties on a global stage with massive viewership.

Hi, thanks for being here! This site is a collection of projects, new and old.

I work across strategy, copy, art direction and design in the worlds of advertising, publishing and media. I like to help brands do things that people enjoy.

SP1 is a wireless bluetooth speaker by Antec Mobile Products. We designed the brand from scratch, grew a huge social presence with no media money, and carved out a niche for SP1 among 14-21 yr-old Euro millennials in an insanely crowded market.

( role: strategy / creative direction / copy / design in collab w. Anne Cote )

I spent three years in Berlin working as a multi-functioning creative and art director at VICE's in-house brand agency. It was a major shit-show-crash-course in all the best

ways while navigating the foreign world of publishing, media, and German clients.

​

I learned the art of busting out several decks a week and had a lot of fun working

with people like Benji, Tom, Tom, Helch, Sarah, and the following clients:

Superfly is the soul and brains of legendary festivals like Bonnaroo, Outside Lands, and Clusterfest. They rally around good music and good vibes for the making of the good times.

​

I've worked with Superfly across a variety of projects over the past few years, mainly in the design and development of multi-platform experiences for brands like:

​

After months of crew love, it came down to 3 finalists, AND TEAM WOLF TAKES TOP PRIZE!

Team Wolf is the Berlin-based artist, skater, shenanigan-making crew. Adidas x VICE helped them

realize their dream project, embarking on a wild road trip to track wolves through Eastern Europe.

Sprite asked W+K to revive 'Obey Your Thirst' and help the brand reconnect to its hip hop roots. The thought was simple: Sprite and culture intersect at the neighborhood bodega... so we built a real bodega in New York City.

​

The Sprite Corner was a 2-month-long summer hip hop experience packed with live events across

Hi, thanks for being here! This site is a collection of brand projects across advertising, publishing and media. I swing between art, copy, and insights to express what might be the next big thing.

TRIMMINGS

HYPER SWEDEN BLOG