Young adults are drinking less, possibly because

they need funner ways to drink.  

 

We gave Skrewball Peanut Butter Whiskey a place at the Friendsgiving table by creating the "Get Basted" gift set: a limited-edition set of turkey basters designed for taking shots.  

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We launched it with Yung Gravy, naturally, and the sets sold out in minutes, generating a gravy boatload of impressions + earned media value, plus a huge boost in sales over the holiday season.

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Role: Concept + Creative + Art Direction

Agency: Weber Shandwick