91% of people say that smelling coffee in a bar

makes them want to order an Espresso Martini. 

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Absolut and Kahlúa wanted more people ordering Espresso Martinis,

so we wanted more people smelling like them.

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We partnered with indie perfumery Imaginary Authors and Reflections Copenhagen to develop an Espresso Martini fragrance and design an extravagant crystal flacon inspired by a martini glass.

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The crystal flacon sold out in a day, then Jimmy Fallon and Stephen Colbert made fun of us. Dream. 

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Role: Concept + Creative + Art Direction

Agency: Weber Shandwick