CREATIVE DIRECTOR, NYC
©2026
Beer owned football and Jameson wanted a piece of it.
So we gave Jameson a mission: get football to Dublin.
Every year, the NFL takes regular-season games overseas, playing in places like London, Germany, Mexico City, and Brazil. But somehow, never Ireland. So we launched "Touchdown in Dublin," a campaign to bring an NFL game to where the grass really is greener.
In year one, we recruited former NFL quarterback Ryan Fitzpatrick to rally fans behind the cause.
But when Dublin got overlooked AGAIN, we got louder.
In year two, we enlisted Super Bowl champ and Ir-ish Julian Edelman to roll up to NFL headquarters in Midtown Manhattan with a double-decker bus full of fans, cheerleaders, megaphones, and an Irish brass band, in a bid to get Roger Goodell's attention.
After turning a lot of heads in midtown Manhattan and avoiding a cease and desist from the NFL, we picked up nearly 1B impressions and 10M+ in earned media value.
And then it actually happened.
In 2025, the NFL announced its first-ever game in Dublin.
To celebrate, we created the Football Flask: a limited-edition, handmade leather football that doubles as a flask and holds a perfect fifth of Jameson.
Role: Concept + Creative Director
Agency: Weber Shandwick