Jameson wants people at the bar on St. Patrick’s Day, not at work.

But 61% of Americans feel guilty about taking the day off, so we wanted to make it easier for people to be in both places at once.​

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Jameson Desk Decoys were life-size, personalized cardboard versions of yourself to hold down the fort at work while the real you hit the bar on 3/17.

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Regina Hall helped us show America how to put their decoys to work, and the first 400 sold out in under 48 hours. The campaign earned 6.7 billion impressions and drove a 31% sales lift. Sometimes the best person for the job is made of cardboard.

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Role: Concept + Creative Direction

Agency: Weber Shandwick