Flume Say it
 
Independent Creative, NYC

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Wieden+Kennedy and Equinox challenged hardcore New York fitness enthusiasts to go after something they couldn't buy– something which could only be earned: the exclusive Equinox Gold Membership. We placed five memberships in extremely difficult-to-reach locations in NYC. Hundreds attempted, five got gold. Even Neil Patrick Harris tried and failed and we didn't even pay him. 
 
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